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No-refunds policies are incredibly popular in the coaching industry — and for good reason. Coaches have real expenses, real time commitments, and limited capacity. Refunding money after the work has started can feel unfair, stressful, and destabilizing to a growing business. But here’s the truth most coaches never hear until it’s too late:You cannot always […]

You Can’t Always Have a No-Refunds Policy in Your Coaching Business (Here’s When)

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Selling Legally

The Complete Legal Guide to Coaching Order Forms in 2025 & 2026

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Illegal Sales Page Tactics Coaches Must Avoid (Before You Hit Publish)

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Illegal Selling Tactics Coaches Must Avoid in 2025–2026

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Feeling like legal protection keeps sliding down your to-do list? If you’ve been meaning to “get your legal handled” for months but never quite know where to start, this is the perfect place. In this video, attorney Valerie Del Grosso breaks down exactly what coaches need to know about the legal side of running a […]

The Ultimate Legal Guide to Coaching: Legal Roadmap to Confidently Protect Your Business Without Confusion or Legal-ese

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Legal Fundamentals, Selling Legally

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Hello, I'm Valerie, founder of Good Authority Co.

I help serious coaches build businesses that deliver transformational results without payment drama, content thieves, or burnout-inducing personal brands.

Here, you'll find just-for-coaches client agreements, easy to understand instructions so you can work with clients fast, and the business education no one else is delivering about what it really takes to succeed in the long term. Hint: you'll be happy to know it's not being everywhere all the time and that substance still sells. <3 

Meet the Founder:
Valerie Del Grosso