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If you want to feel confident that your coaching client agreement will actually do its job when a client relationship goes sideways, this guide walks you through the six elements your one-on-one contract must contain. These are the exact issues I’ve seen repeatedly in real coaching disputes over the last decade—so you’ll know the contract […]
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If you want to feel confident that your coaching client agreement will actually do its job when a client relationship goes sideways, this guide walks you through the six elements your one-on-one contract must contain. These are the exact issues I’ve seen repeatedly in real coaching disputes over the last decade—so you’ll know the contract […]
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1 on 1 Coaching
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Why Coaches Must Update Their Payment Practices for 2025–2026 Collecting payment is one of the most exciting milestones in a coaching business — but it’s also one of the easiest places to accidentally break the law or expose yourself to chargebacks, misunderstandings, or angry clients. Between changing Federal Trade Commission (FTC) rules, payment processor requirements, […]
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Why “Value Stacks” on Coaching Sales Pages Can Be Illegal One of the most common sales page structures in the coaching industry is the “value stack”: Conceptually, anchoring value is a legitimate sales practice.Legally, however, most coaches execute this in a way that the Federal Trade Commission (FTC) now considers misleading — and outright illegal. […]
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If you’ve spent any amount of time in the coaching industry, you’ve seen it: outdated sales scripts, questionable marketing templates, exaggerated promises, and “everyone does it” advice that simply isn’t legal. And here’s the hard truth:There is no defense of “I didn’t know” — or “everyone else does it.” Online business laws have evolved, regulators […]
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Selling Legally
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The Future of Coaching Isn’t More Calls — It’s Smarter Offers If you’ve been thinking about expanding your coaching business but dread adding more calls to your schedule, this is your moment. After years of drafting contracts for coaches at every level, business attorney Valerie Del Grosso has seen a clear shift: some of the […]
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1 on 1 Coaching
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Hello, I'm Valerie, founder of Good Authority Co.
I help serious coaches build businesses that deliver transformational results without payment drama, content thieves, or burnout-inducing personal brands.
Here, you'll find just-for-coaches client agreements, easy to understand instructions so you can work with clients fast, and the business education no one else is delivering about what it really takes to succeed in the long term. Hint: you'll be happy to know it's not being everywhere all the time and that substance still sells. <3
Meet the Founder:
Valerie Del Grosso
