The Articles

Most coaches think about courses for one reason: scalable revenue. But there’s a side to course creation almost nobody talks about—one that has massive legal, strategic, and long-term business benefits for coaching businesses specifically. In today’s post, you’ll learn: Course Creation Isn’t Just About Scale — It’s About Control You’ve probably seen ads claiming: There’s […]

If you want to feel confident that your coaching client agreement will actually do its job when a client relationship goes sideways, this guide walks you through the six elements your one-on-one contract must contain. These are the exact issues I’ve seen repeatedly in real coaching disputes over the last decade—so you’ll know the contract […]

Why Coaches Must Update Their Payment Practices for 2025–2026 Collecting payment is one of the most exciting milestones in a coaching business — but it’s also one of the easiest places to accidentally break the law or expose yourself to chargebacks, misunderstandings, or angry clients. Between changing Federal Trade Commission (FTC) rules, payment processor requirements, […]

Why “Value Stacks” on Coaching Sales Pages Can Be Illegal One of the most common sales page structures in the coaching industry is the “value stack”: Conceptually, anchoring value is a legitimate sales practice.Legally, however, most coaches execute this in a way that the Federal Trade Commission (FTC) now considers misleading — and outright illegal. […]

If you’ve spent any amount of time in the coaching industry, you’ve seen it: outdated sales scripts, questionable marketing templates, exaggerated promises, and “everyone does it” advice that simply isn’t legal. And here’s the hard truth:There is no defense of “I didn’t know” — or “everyone else does it.” Online business laws have evolved, regulators […]