What’s Really Going On With One-on-One Coaching Prices
If you’ve ever wondered what coaches are actually charging for one-on-one coaching packages in 2025 — and how to structure yours legally and profitably — this post is for you.
Attorney Valerie Del Grosso shares what she’s seeing firsthand as she drafts coaching contracts every week for coaches at all levels. From pricing ranges to popular add-ons, here’s what’s happening in the market (and how to make it work for your own business).
First Things First: Pricing Isn’t the Secret to More Clients
Before we dive into numbers, let’s clear up a common misconception:
Lowering your prices will not get you more clients.
Marketing — not discounting — is what drives client flow. Every level of pricing has an audience that’s ready for it, and your job as a coach is to align your offer with the transformation you deliver.
So instead of racing to the bottom, focus on clarity, consistency, and confidence in your pricing.
Entry-Level Packages for Newer Coaches
For newer coaches offering primarily one-on-one programs, the market has stabilized around packages rather than hourly sessions.
Typical structure:
- Length: 3–4 months (9–12 sessions total)
- Cadence: 3 sessions per month, with a week of integration built in
- Investment:
- $450–$900/month, or
- $1,500–$2,500 pay-in-full
These containers often include light support between calls (like short check-ins or reflection prompts), but they stay focused on core transformation.
Coaches working in specialized or higher-stakes niches — like trauma-informed coaching, executive performance, or health transformation — usually price higher within that range.
Mid-Tier and Premium One-on-One Offers
Once a coach has group programs or digital courses running, their one-on-one access becomes more exclusive — and prices increase accordingly.
Here’s what Valerie’s seeing most often in 2025:
- Price Range: $1,500–$2,500 per month
- Duration: 3–6 months minimum
- Structure: Flexible call scheduling (“up to” a certain number of sessions) rather than weekly appointments
- Client Type: More experienced clients seeking strategy, mentorship, or deeper personalization
This setup reflects a key shift: higher-tier clients often don’t want rigid schedules. Instead, they value availability and access, not frequency.
High-End and Elite One-on-One Coaching
At the top of the market, some coaches are charging $8,000/month for year-long one-on-one engagements — and yes, those clients happily pay it.
What these packages include:
- Weekly or on-demand coaching calls
- Access to the coach’s entire library of courses, masterminds, or group programs
- In-person VIP days or retreat-style sessions
- Asynchronous voice-note support via Voxer or Telegram
The highest-tier coaches (charging $100K+ per year) combine coaching, consulting, and mentorship — and their clients are typically other leaders or entrepreneurs.
While not every coach will price at that level, the lesson is clear: depth and exclusivity justify premium pricing.
The Most Common Add-Ons in 2025 Coaching Packages
Across the board, two add-ons dominate one-on-one coaching contracts right now:
1️⃣ Asynchronous voice-note support (via Voxer or Telegram) for real-time access between sessions.
2️⃣ Access to course content for additional learning and accountability.
At higher tiers, coaches also include:
- VIP days or retreats (with separate event contracts),
- Group mastermind inclusion, and
- Access to archived or future content releases.
Each of these adds both client value and perceived exclusivity, allowing you to raise your rates while keeping delivery manageable.
Legal Notes: Protecting Your Packages
When you create premium one-on-one experiences, you’re offering more access — which means more potential for misunderstandings.
That’s why your coaching contract should clearly spell out:
- Payment terms (including recurring billing),
- Number and length of sessions,
- Expiration or “use by” date,
- Communication channels, and
- What’s included versus what’s bonus access.
If you don’t have this in place yet, get the Coach’s Legal Starter Kit, which includes the exact documents Valerie uses in her law practice for one-on-one coaching relationships.
👉 Get the Coach’s Legal Starter Kit
Your Pricing, Your Rules
The most important thing?
Your price should align with your transformation, your capacity, and your goals.
Whether you’re charging $1,500 or $8,000 per month, what matters most is that your clients get consistent, high-quality results — and that your business model feels sustainable to you.
If packages feel overwhelming, Valerie’s next video covers uncommon hybrid coaching models that blend accessibility with profitability.
Hit Subscribe to catch it, and remember: happy clients are the best legal protection you can have.
